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I am a massive, MASSIVE, fan of 37signals, and everything that they stand for.
Getting Real – their book which changed everything for me in how I think of marketing, and which heavily influence the design of my first iPhone app, is probably one of the best books I have ever read, behind a few things by Seth Godin.
It’s one of those books that is a game-changer, and which on the front page (I bought the pdf), I have scrawled and highlighted – “THE BIBLE”. I constantly refer to it, and read swathes of it before doing any core UI design.
I don’t even need to read a review by these guys to want this book. If you’re a designer, coder, business owner, whatever, you should buy this new book.
It’s on pre-order at Amazon now.
As an aside, you know you’ve made it, when everyone else is doing your marketing.
Rework front cover
Rework Back Cover
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