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Bonsoy Recall

Recently, I wrote about how not to manage PR (this related to the Bonsoy recall). As a continuation of that theme, I want to illustrate how easy it is to lose control of your brand/identity in cyberspace when people are angry about something you’ve done, particularly when there is an information vacuum. The market does […]

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How NOT to Manage PR – the Bonsoy Recall

by Tim M on January 27, 2010

I was pleasantly surprised to see @OriginalBonsoy following @wherespresso on Twitter this morning, so Bonsoy, if you’re watching, this is not a witch-hunt.

I had a look over at Spiral Foods’ website, which had some information on the Bonsoy Recall.

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